The Apple Experience

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Learn to Enrich Lives, Build Loyalty, and Reimagine Customer Service

"The Apple Experience isn't just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It's about delivering the best experience possible. " - Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

Available at Barnes & Noble and 800CEORead

Purchase Book at Amazon.com

The Apple Experience

These principles are based on The Apple Experience. The book shows readers in any industry how to enrich lives, build loyalty, and reimagine the customer experience. Watch Slideshow

About the Book Video

Watch as the author tells you how The Apple Experience will help build insanely great customer loyalty. Watch the video.

Apple Store's Five Steps of Service

The Apple Store's renowned customer service is broken down into five surprisingly simple steps. Watch Video

Why Purchase?

The Apple Experience is for anyone who has a business that involves people. The Apple Store staff is at the core of Apple’s success in retail. You will learn how they are hired, trained, and how they communicate with customers to create magical experiences that get customers to return again and again. We reveal techniques that have never been detailed in any book or publication that will help you create an Apple-like experience in your business, regardless of the size. Like the Apple five steps of service. When a customer walks through the door of an Apple Store, employees are taught to take them through five steps which will either lead to a sale or, just as importantly, build a customer for life. In addition you’ll learn to enrich the lives of your employees and your customers. You’ll learn why it’s important to develop fearless employees who can make each of your customers feel as though they received special treatment. The Apple Experience will teach you how to enrich lives, build loyalty, and reimagine the customer experience.

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Book Press

french coverThe Apple Experience is now available in French.  Check it out

Book Praise

There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience.

- Guy Kawasaki, Author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple

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About the Author

Carmine Gallo

carmineCarmine Gallo is the communications coach for the world’s most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Chevron, Cisco, Coca-Cola, Hewlett Packard, Pfizer and many other brands. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several award-winning and internally bestselling books and has been featured in The Wall Street Journal, The New York Times, Success Magazine, and on ABC’s 20/20 and CNBC.

Media Contact

For press inquiries and interview requests, please fill in the contact form.  Carmine is also a keynote speaker and workshop leader, you can find out the services Gallo Communications offers by visiting our Corporate site.

Speaker & Communications Coach

Carmine is a sought-after speaker on the topic of leadership and communications. His multimedia presentations give audiences insightful, practical and valuable tips they can adopt immediately. In addition to individual and group coaching, Carmine presents regularly at corporations, events, conferences, tradeshows, conventions and sales meetings. Carmine speaks around the U.S and in many parts of the world. Find out more>

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© 2012 The Apple Experience