Author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple
There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine’s book will help you understand and implement the same kind of world-class experience.
CEO, Zappos.com and New York Times bestselling author of Delivering Happiness
The Apple Experience isn’t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It’s about delivering the best experience possible.
Best-selling author of Presentation Zen and The Naked Presenter
Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!
Loic Le Meur
An exciting resource for any business owner in any country who wants to reimagine the customer experience.
Matthew E. May
Author of In Pursuit of Elegance and The Laws of Subtraction
Why can’t other retail experiences be as great as an Apple store’s? Not only does Carmine Gallo answer that question brilliantly, but he shows you in The Apple Experience precisely how to make sure your customers never ask that question about your business.
With The Apple Experience, Carmine Gallo gets to the magic of Steve Jobs: Touching people’s lives. Nowhere is this more clearly displayed than in the Apple store. It is at the heart of every customer interaction and manifests itself through employee relationship. This simple, yet delightful vision should be at the heart of every retail interaction in the world today.