guy kawasaki

Guy Kawasaki

Author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple

There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine’s book will help you understand and implement the same kind of world-class experience.

tony hseih

Tony Hsieh

CEO, and New York Times bestselling author of Delivering Happiness

The Apple Experience isn’t just for retailers. It applies to any business that involves people. At its core, this book is not about Apple. It’s about delivering the best experience possible.

garr reynolds

Garr Reynolds

Best-selling author of Presentation Zen and The Naked Presenter

Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!

Loic Le Meur

Loic Le Meur

CEO, LeWeb

An exciting resource for any business owner in any country who wants to reimagine the customer experience.

matthew may

Matthew E. May

Author of In Pursuit of Elegance and The Laws of Subtraction

Why can’t other retail experiences be as great as an Apple store’s? Not only does Carmine Gallo answer that question brilliantly, but he shows you in The Apple Experience precisely how to make sure your customers never ask that question about your business.

Peter Steinlauf


With The Apple Experience, Carmine Gallo gets to the magic of Steve Jobs: Touching people’s lives. Nowhere is this more clearly displayed than in the Apple store. It is at the heart of every customer interaction and manifests itself through employee relationship. This simple, yet delightful vision should be at the heart of every retail interaction in the world today.